Under the epidemic, international sports giants collectively faced the "darkest hour". Adidas, Nike, Puma and other brands have seen revenue decline due to a large number of offline store closures and sluggish markets around the world. In a piece of Aihong, the Chinese business has become the "lifesaving straw" for many brands. Not only is the revenue rising against the trend, but also the e-commerce business is constantly accelerating.

The reporter noted that even when the epidemic was severe and fitness facilities were closed down, consumers' enthusiasm for exercise remained high, and the strong demand for outdoor running and yoga at home drove the sales of related sports equipment to rise. With the recovery of the epidemic and the resumption of business of fitness venues across the region, a new round of sales growth is expected for various sports equipment.

"Overall, Chinese people are more cautious about spending. But it's also true that a significant number of people are spending more money on fitness. The fitness craze set off during the epidemic reflects that people's health awareness has been significantly enhanced and the concept of sports consumption has been further enhanced, which is good for the development of the sports industry." Hao Shuai, chief analyst of Textile services at Guotai Junan Securities Research Institute, said that according to the latest statistics, the growth rate of sports clothing industry during the epidemic in the first half of the year led the clothing industry.